Dutch-based DIY specialist, Praxis, believes that anyone can build, make, and create things with a little guidance. Its mission is to help people realise their passion and potential for DIY projects by providing practical tips and inspiration to make things at home.
The client hopes to foster a community of DIY enthusiasts through social media where people can get expert DIY guidance from the Praxis team and inspire each other with their successful projects.
In collaboration with Praxis’ DIY experts, we developed a series of instructional videos that simplify complex tasks into simple and easy to follow steps to help enthusiasts build and create for themselves.
The videos are shared across Praxis’ social media platforms and various others, including the Praxis online shop where customers can easily buy everything they need for their new DIY project with one click.
We have worked closely with the Praxis team to formulate a robust new social media strategy that is aligned with the company’s wider marketing objectives, currently focussing primarily on Instagram and Facebook.
Our goal is to create and promote useful and inspiring content that fosters an enthusiastic DIY community in the Netherlands.
Our team is in charge of the creation and publication of all Praxis’ social media content, including monitoring and reporting of analytics and customer data.
Are you looking for a dedicated marketing team that specialises in content production and social media management? Get in touch with us.