Afari is a South African luxury skincare brand that uses organic bulbine frutescens (a small shrub indigenous to the dry valleys of Southern Africa) as its main ingredient. The bulbine is harvested from an organic farm in rural Limpopo where it is sustainably cultivated by female producers. Each product sold directly benefits the women and their families.
After achieving success in its home country, Afari’s founders decided to expand into Europe. In order to do this, they required a new and sophisticated e-commerce website to be designed and developed to reach European customers.
Our design and development team spent a few weeks creating Afari’s customised webshop using Shopify. The aim of the webshop is to offer a seamless shopping experience to European customers while promoting Afari’s organic and sustainable skincare product line.